YSD is a company which creates designs that are new, fresh and impressive to match the customers' unique corporate image. YSD's team discussions and meetings include our opinion, analysis, research and development. We believe that these are the essential steps for us to come up with our creative and unique ideas. We enjoy this procedure of work and treat it as a part of our life.
YSD comes from the abbreviation of Yeung's Design Interactive Limited, which is our former company name and have renamed as YSD HK Limited since 26th Apr, 2019. We wanna bring our logo to life, a positive and nice impression, it can greet everyone anytime when you see YSD. Customer service is always important. The 5 senses are designed based on our Chinese traditional face analysis, firstly, eyes, the eyes are big and long which represent taking care of people and high awareness; secondly, ears, the ears with a huge hole to listen to clients' requirements and comments; thirdly, mouth, it is big and is smiling, nice personality; lastly, nose, the nose is straight and sharp, this represents the noble moral, proactive attitude.
The minimum clear space defines the minimum amount of clear space around the corporate signature, which is essential to ensure maximum visibility and legibility. Hence, to preserve the visual integrity of the corporate identity, no text or graphic element should appear within this predefined area.
The minimum required clear space for the logo is defined by the measurement “x” as shown. This measurement is half to the width of the icon in the logo.
Our orange is iconic. Visible for blocks. It’s our most identifiable asset.Upon printing, please use Pantone color as the first priority to deliver better color effect. If you cannot use pantone for some reason, please use CMYK to print instead. Please pay attention to the printing process, as paper selection and web line elements may affect the final color accuracy.
Another primary brand color is YSD grey. It is used to provide accessibility, simplicity, and consistency throughout all brand communications. It is strongly recommended to use this color for all the fonts on printing and online materials. In general, to keep the visual identity integrity, these colors are not allowed to be changed except for special occasions and events.
When using the logo on a colored background, please refer to the usage advice stated under light background, high saturation background and YSD Orange background.
The most preferable version, which could be used under general circumstances.
For special cases that only black color could be used eg. fax, mono color newspapers, etc., use the standard logo (mono black) version.
For light colored background, fill the logo color in YSD Orange.
For background in YSD Orange, fill the logo color in white.
For high saturation background, fill the logo color in white.
For background in black, fill the logo color in white.
Typeface is a unique way to present your style, conveying a wealth of meaning and qualities.
This part explains some of the common errors in reproducing the brandmark. The original brandmark and its variations should not be recreated or modified in any way. Always use the supplied files for artwork.
When the standard logo is placed on a background of an image, please ensure that the background does not affect the clarity of the logo, thus avoiding the ambiguity of the logo. Ideally, the standard logos should be placed on a light or almost-white background. The standard logos (white logo type) can be placed on the background of dark pictures, and the background should be simple and clean.
YSD typically does not allow third-party use of our logo or brand features to create any products. When the logo is applied, it should stick with the guidelines above.
The YSD logo will be printed on the bottom right-hand corner.
Dimensions :
54mm (W) x 90mm (H)
Printed Color :
Pantone 166 (241R, 100G, 8B)
Pantone Cool Grey 11 (10C, 0M, 0Y, 80K)
Finishing :
Rainbow Hot Stamp Foil
Materials :
300gsm Card
Font Type :
Personal Name ( Times New Roman Bold 8pt )
Personal Title ( Times New Roman Regular 7pt )
Contact Information ( Times New Roman Regular 7pt )
Company Tagline ( Times New Roman Bold 8pt )
Company Website ( Times New Roman Bold 12pt )
Company Name ( Times New Roman Bold 9pt )
Chinese Address ( 宋體 Bold 6pt )
Diameter :
22mm (W)
Color :
Black
Font Type :
Company Name ( Times New Roman Bold 6pt )
The YSD logo will be printed on the bottom right-hand corner.
Dimensions :
31cm (W) x 31cm (H) x 11cm (D)
Handle :
2.5cm (W) x 56cm (L)
Materials :
100gsm Non-woven (Orange NO.016)
Logo :
7cm (W) x 2.5cm (L)
The YSD logo will be printed on the bottom right-hand corner.
Dimensions :
225mm (W) x 92mm (H)
Printed Color :
White
Materials :
135gsm Antalis Skin Orange
Font Type :
Address ( Times New Roman Regular 8pt )
The YSD logo will be printed on the top left-hand corner and contact information will be printed on the bottom right-hand corner .
Dimensions :
210mm (W) x 297mm (H)
Printed Color :
Pantone 166 (241R, 100G, 8B)
Pantone Cool Grey 11 (10C, 0M, 0Y, 80K)
Materials :
100gsm Woodfree Paper
Font Type :
Company Website ( Times New Roman Bold 12pt )
Contact Information ( Times New Roman Regular 8pt )
The YSD gif logo will be put above the text "Your Digital Partner".
Dimensions :
130px (W) x 44px (H)
Digital Color :
241R, 100G, 8B
