Alpha Appliances Limited was founded in 1974. It engaged in the marketing and distribution of quality electrical home appliances and audio-visual products, including the renowned ‘GENERAL’ and ‘FUJI ELECTRIC’ air-conditioners, ‘GALA’ washing machine, refrigerator, dehumidifier, ‘CINETRON’ LED, iDTV, DVD recorder and HD digital TV receivers, ‘GOLDLINE’ range hood and gas hob.